Learn how educators can connect with different audiences so you will not only be heard, you will be remembered. Learn More
Go inside the world of social media to learn its usefulness to educators, with clear direction for policies and participation. Learn More
The famed MediaTalk course — 25 years in the making — teaches you the secrets of pro-active media preparedness and performance. Learn More
David R. Voss, President and Founder of Voss & Associates, has 30 years of experience communicating education and non-profit causes. He knows the field from more than one perspective: as a journalist and broadcaster, as a Governor and Education Commissioner’s press secretary, as Director of Communications for the Florida Department of Education, and as a corporate marketing executive for Apple Computer’s Education Division.
As a consultant to dozens of school districts, non-profit organizations, private businesses and universities, David has produced numerous marketing and public relations plans and trained hundreds of administrators, business executives, political candidates and civic leaders on getting the message out to the right audience. He has helped districts earn millions of dollars for students by passing bond referendums.
His business began as a media relations company, focusing on the MediaTalk training method. As a speech major in college and speechwriter for leaders, he honed his craft and developed Power Behind the Podium. His immersion in the education marketplace fosters heightened sensitivity to the unique challenges educators confront when facing the media.
“David is very knowledgeable and he imparts that knowledge in different and effective ways.”
— Mike Lannon, Former Florida Superintendent of the Year
Kristin Magette has worked more than 10 years as Director of Communications at the public school district in Eudora, Kan., following communications roles in higher education and non-profits. She served on the board of the Kansas School Public Relations Association, including president in 2015-2016. Her pioneering work with Eudora Schools leaders in 2012 to use social media for communications, teaching, and learning, helped position her as a leading voice in the discussion on this ever-changing topic.
Following the release of a video blog on Edudemic in 2013 and the publication of several articles, Kristin was asked to write her book, Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity, published by Rowman-Littlefield in 2014. She is a popular speaker and presenter for the National School Public Relations Association, among others.
Outside of social media, Kristin offers expertise in strategic communications to engage stakeholders, manage crises, lead system changes and build trust through transparency. She holds bachelor degrees in journalism/mass communication and French from Kansas State University.
“Kristin Magette provides school districts and teachers a compelling case to explore social media integration, gain better communication strategies with their local communities, and target digital citizenship learning.”
At any time, you may contact the instructor, ask questions, and get feedback. You can even conduct a split screen live interview for practice.
Share information and collect ideas from colleagues taking the course. They may come from your district only or around the country.
The activities allow you to apply your new knowledge through real-life scenarios relevant to the life of a leading educator.
The examples, activities and videos depict situations and scenarios that actually happen in the world of education today.
Short, descriptive videos make learning fun and easy. Examples of educators in action bring it to life for evaluation and critique.
Each course contains two assessments and one “mindshift” measurement to ensure successful completion and awarding of credits.
Communication is the vehicle to leadership. Learn to do it well. Designed specifically for school leaders everywhere — whether a rookie, aspiring administrator or a veteran in public affairs — these courses build your confidence, leading to greater performance.
I always feel on the defensive and must learn to separate it from my emotions. This course put me in control. It’s absolutely relevant. I would definitely recommend this, especially to educators who don’t have any marketing experience.
It was extremely useful. People can benefit no matter what their experience level is. I especially liked the deeper dives — learning about the media’s Code of Ethics — and practicing messages and delay tactics. It will increase my confidence and I will be better prepared to help others in my district.
For years, NSPRA has been searching for a flexible, affordable and interactive professional development solution on managing the media and mastering school communication. Now, through this partnership, we have converted that vision into a reality.
I was privileged of being offered an exciting opportunity to your online course, Media Talk for Educators. What I have experienced so far has been outstanding and beneficial for my administrator’s toolbox as I prepare to become a principal.
Each course is $149 per person, or $249 for two courses, or $349 for all three courses. Each course takes approximately four hours to complete, but exact time varies. The course is self-paced so you can take it whenever you want, in short or long increments, on any device.
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